The suspension was the biggest surprise. I expected a firm, bouncy ride like I get in the air-bag-equipped Jeep Grand Cherokee. It was much more forgiving and it never felt overly tight, even on washboards and whoop-de-doos. It felt just like a regular Ram 1500 4X4 during the rest of the ride, giving credence to the Ram folk’s assertion that the 2016 Ram Rebel keeps all of the capability of the 1500 without sacrificing anything.
Although pricing will not be announced until the end of June, it is likely to hover between $45,000 and $50,000 depending on how you option the truck. Since the Rebel is new, we're guessing the marketing experts might have a bit of pricing flexibility because it is somewhat of an experimental vehicle. This is the first Ram — along with the Ram Heavy Duty Laramie Limited — to have the new face and tailgate design. Without knowing exactly how the public will respond, Ram is guessing the Rebel take in the overall Ram 1500 lineup could be around 5 or 10 percent. Of course, that's the same guess Ram had for the EcoDiesel when it was introduced; based on demand that number was bumped up to 15 and eventually 20 percent.