When I first got my Rebel, I am pretty sure I was the only Rebel in town. I've owned her for over 2 years not and I see quite a few. Kind of sucks. Definitely fewer Rebels though than a regular 1500. Those are a dime-a-dozen.
Maybe it's just that area. The company I work for has over 3000 employees at this location. I've only seen two Rebels in the parking lots...mine and my girlfriend's. But since I bought mine a week before she did, I was the first to own one LOL. There are tons of trucks in rural southeastern Washington state, but I rarely see any Rebels besides the two that park in my garage every night.