News: Ram grille change no big deal?Allpar Chrysler, Dodge, and Jeep News | Allpar Chrysler, Dodge, and Jeep NewsHow long has the Ram pickup used the same general grille design with only very small changes that most consumers won’t even notice? Since Ram became a separate brand five years ago? In fact, the same general grille design was used on the last model year of the Dodge Ram pickup.
Maybe it’s time for a change?
The fact the new grille’s first appearance on a regular production truck came on the top-of-the-line Laramie is an indication that Ram is looking to persuade owners of earlier premium Ram pickups to trade their old truck by making the new truck visibly different.