Purchaser Demographics Thread

20067 Views 41 Replies 31 Participants Last post by Warbs87, Mar 23, 2017

neverlose

Discussion Starter · Jun 19, 2015

We all know that RAM has done a great job with the Rebel package, making the truck more appealing, otherwise we wouldn't be here. This leads me to a few questions about the demographics of the buyers. Are Rebel buyers REALLY more interested in off-road activities, or is the purchase a matter of aesthetics? I'm thinking the Rebel's more aggressive looks will also bring in a younger customer, is this true?

I'm curious on the age or age group that some of the people on this forum fall into.

Please post whether you've:
Ordered a new Rebel
Picked up your new Rebel (no one yet at time of post)
Plan to buy (and in approx how many months)
Just exploring

As well as your age and any other demographic information that you're open to share with the group here.

Me:

49 years old
Plan to buy in about 6 to 9 months
Never owned any truck other than Dodge or RAM
Not my first new RAM truck
Engineer and technology enthusiast
Interested in light-off roading

1 - 20 of 42 Posts

jek3

· #2 · Jun 19, 2015

27yo Software Engineer
Currently in the replacement process for a 2014 Ram Sport that had a rare issue(long story). On the fence between a 16 Rebel or a 15 Sport.. depending on how long the wife feels like waiting.
My other ride is a 2014 Charger R/T Blacktop

Jeepers

· #3 · Jun 19, 2015

45 Yr old Male. Aircraft Mechanic.
Plan to buy before the end of the year.
Currently in the process of replacing a 2000 Silverado. Started looking at Ram trucks last year. Decided to wait on the Rebel. I was going to add a small lift and 33" (285/70/R17) tires to a Sport Model. I will use this truck for light off-road and pulling my travel trailer. I'll take my Jeep on the serious off-road trips.

seeareeff

· #4 · Jun 19, 2015 (Edited)

29yr old, factory worker
With in the next six months.
Plan on ordering a 16 model.
Always been a Ram fan and this truck is the spiritual successor to my current 2001 Ram 1500 off-road.

44stevenson

· #5 · Jun 20, 2015

32, been missing a truck since i got rid of my tricked out 2500, and I always want something different than everyone else has, so I figured the Rebel was the right truck for the job. I will do some light off roading with it.

Ordered a 2016

Delta

· #6 · Jun 20, 2015

28, in a ford ranger on its last legs, work in construction

neverlose

Discussion Starter · #7 · Jun 22, 2015

Interesting responses so far, let's keep it coming!

sk8r

· #8 · Jun 23, 2015

49 owned several Dodge trucks. Currently driving 2009 Power Wagon and 2011 Challenger RT.
PW is more than I need and see the Rebel as more practical fitting my needs while being a little different.
Need some off road capabilities but nothing serious. Looking at end of the year to purchase.

Reactions: 1

RAMageddon

· #9 · Jun 24, 2015

sk8r said:
49 owned several Dodge trucks. Currently driving 2009 Power Wagon and 2011 Challenger RT.
PW is more than I need and see the Rebel as more practical fitting my needs while being a little different.
Need some off road capabilities but nothing serious. Looking at end of the year to purchase.

That's is some FCA dedication.

Did you at any point consider trucks from any other brand or just want to go the RAM route?

sk8r

· #10 · Jun 24, 2015

It's not that I am a die hard Dodge fan, I think they just happen to make vehicles that appeal more to me than other brands. Also, I have a Dodge dealership less than 2 miles from my house so it's pretty convenient. I needed an off road capable truck to tow my ATV's to my hunting camp so I purchased a Power Wagon. Great truck but honestly it has more capability than I will ever use it for and as a daily driver it's uncomfortable. Wanted a sports car and looked at Camaro, Mustang and Challenger. Challenger drove the best, had the most interior space and the 5.7 Hemi engine I have had great luck with over the years. The Challenger also is more nostalgic and stays closer to its roots then the other brands in my opinion. I am keeping my options open in shopping for a truck. My short list is Ram Rebel, Ford F150 FX4 and possibly the new Nissan Titan XD Pro 4X in that order.

KnightReb31°

· #11 · Jun 25, 2015

Sometimes its best to not be a die hard fan, being open to other brands and their models rather than loyal to one brand can give you the best of the segment.

Dodgeguy2261

· #12 · Jun 28, 2015

54, Honda Parts Professional.
Rebel on order. I guess September or early October delivery if everything goes right

AndyN

· #13 · Jul 1, 2015

52 engineer. I really like the looks of this new truck. I have owned ford and chevy products in the past. Not looking for a die-hard off road truck. I live in the country and we get a lot of snow here so looking for a truck to tackle that, and have tow capability.

Reactions: 3

Maverick

· #14 · Jul 5, 2015

25 year old living in Toronto
Work in media.
Would take the Rebel out to off-road fun areas in cottage country.

KnightReb31°

· #15 · Jul 6, 2015

AndyN said:
52 engineer. I really like the looks of this new truck. I have owned ford and chevy products in the past. Not looking for a die-hard off road truck. I live in the country and we get a lot of snow here so looking for a truck to tackle that, and have tow capability.

Rebels look great in snowy conditions

See less See more

Ketch

· #16 · Jul 11, 2015

43. Ordered rebel today from dealorship. Currently have a 2015 Toyota trd pro but toyota dropped the ball. No range (constantly filling up).toyota Got rid of driver side grip handle and a number of other annoying items that they had on my previous rock warrior edition. So... Switching over to dodge. Getting one in white, fully loaded, ram boxes and sunroof. Around 52k supposed to arrive in 4 to 6 weeks 2015 edition.

Webbdc

· #17 · Jul 15, 2015

Ketch. Where did you order?

I've been to the Dodge dealer here in carlsbad california. They didn't even know the Rebel is coming out let alone order.
I wish it came with the diesel.

Ketch

· #18 · Jul 15, 2015

I ordered it from south point dodge in Austin tx. I went to another dealership up in burnet tx before and had the same experience as you (they didn't know what the vehicle was).

KnightReb31°

· #19 · Jan 6, 2017

Webbdc said:
I've been to the Dodge dealer here in carlsbad california. They didn't even know the Rebel is coming out let alone order.
I wish it came with the diesel.

Not surprised to know that happened since in most of my dealerships experiences I ended up knowing more than the person selling me the vehicle. Probably 75% of the time for most people this is the case.

Ben3361

· #20 · Jan 7, 2017

55, Montreal, Quebec, Canada

got my fully loaded 2017 Rebel October 19th. Drove my last 2 cars and stored them in summer and drove beaters in winter .
Got tired of the beaters and wanted an all year round vehicle since we have pretty harsh winters here.
Loved the look and space in the Rebel so I decided to buy it. Also have a cottage so very useful.

1 - 20 of 42 Posts

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