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Pricing - Rebel not selling well?

11307 Views 26 Replies 13 Participants Last post by  Southern_Rebel
Hey guys,

I've been keeping inventory check on all the dealership within a 200 miles radius of Sacramento, CA

From Jan 6th to Feb 6th, most dealers has not sold a single rebel yet. (Maybe CA isn't a big fan of rebels???)

If you're in the market for a rebel and is near CA, I would highly suggest you come down to CA and low ball the price. You can also do it over the phone.

When I was in the dealers around Jan 10th to negotiate pricing, I got them to take off $6500 off MSRP WITHOUT trade in rebate & financing rebate & any instant cash rebates. (Total $5000 in rebates for the month of Jan but rebates changes per month) So if you add in all the rebates, your total discount would be $11,500. Assuming you qualify for all $5000 in rebates.

Dealers do not want a $50,000 truck setting so I would presume pretty soon, they will be welling to take off maybe up to $8,500 before ANY rebates.

Good luck guys for those of you who are still searching for one.

FYI, CA dealers has TONS of 2016 in stock.
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They don't seem to be moving very fast here in Houston either. Many of the trucks I looked at in Late December and January are still sitting on the lots.

I am watching and waiting for the deals to reach a reasonable spot for me to jump on one.
They don't seem to be moving very fast here in Houston either. Many of the trucks I looked at in Late December and January are still sitting on the lots.

I am watching and waiting for the deals to reach a reasonable spot for me to jump on one.
I'm also in the Houston area and see a lot of mono-tone trucks. I wouldn't buy one either. I think that was a bad move on FCA's part.

Just wait for the next truck month. I'm sure they'll be moving then.
I think those who couldn't wait have already bought their Rebel and those who want a great deal are waiting until the dealership gets tired of having them sit on the lots.
I'm also in the Houston area and see a lot of mono-tone trucks. I wouldn't buy one either. I think that was a bad move on FCA's part.

Just wait for the next truck month. I'm sure they'll be moving then.
I wouldn't touch a mono-tone Rebel unless it was a screaming deal. The decision to tone down the paint on a truck that already look like a Rebel is just lost on me.

Black or granite one being mono-tone is okay, but no way on the other colors.
Sales usually do slow this time of year, so that may be one factor.
I bought mine I believe on Jan 9 . only 10 miles north of Sacramento. Yes deals are getting better. I got 10000 off from MSRP. THAT INCLUDE REBATE AND DELAR DISCOUNT.
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I will pull the trigger if I can get one to $10000 off. I inquired with a few and it seems $6000 off total was the going number around here.
I ordered mine since all the dealers had was two tone. I just prefer mine that way. I'm in the Houston area also and to date have only passed one other Rebel on the road. I do see countless Raptors on the road though. I like being unique.
I ordered mine since all the dealers had was two tone. I just prefer mine that way. I'm in the Houston area also and to date have only passed one other Rebel on the road. I do see countless Raptors on the road though. I like being unique.
I have seen a few. I see a granite one almost daily on my commute in them mornings.
Cypress area.
people could just be buying the normal Ram 1500 instead of going for the Rebel version. This particular trim is a little more niche than just any truck.
people could just be buying the normal Ram 1500 instead of going for the Rebel version. This particular trim is a little more niche than just any truck.
They sure are but Rebels still show up in good numbers, been seeing a good amount of them at random with the limited time i've been on the road.

Although micro-niche, it sells.
We could see an increase in Rebel sales when the 2017 Ram Power Wagon comes out. Maybe the dealership will reduce the Ram Rebel price to make way for the new wagon. More incentive for those who are waiting to buy one.
So you think that price is the prohibitive factor right now?
Ram has a lot of trims for the 1500s. Too many imo, and I think it's a little confusing for buyers and dealers.

I think the novelty of it sold the early ones quick. But, most people expect a 50K truck to be completely loaded these days, and the Rebel isn't when compared to the others in the lineup. It's a low 40s truck imo, and that's what I paid. And, it was over a month after I first test-drove it last September, before I bought it.
I got mine for MSRP with Tax, Title, and License. Gap Insurance, and 7 year warranty. They also included a We Owe for Side Steps, Mud Flaps, and Remote Start.
Ram has a lot of trims for the 1500s. Too many imo, and I think it's a little confusing for buyers and dealers.

I think the novelty of it sold the early ones quick. But, most people expect a 50K truck to be completely loaded these days, and the Rebel isn't when compared to the others in the lineup. It's a low 40s truck imo, and that's what I paid. And, it was over a month after I first test-drove it last September, before I bought it.
I don't see where you get the idea that the Rebel is priced way out of line with the rest of the 1500 lineup. I've seen this comment before, but there's really no basis for it.

My Rebel MSRP was 49.8k. So configuring other models as closely as possible to the same options:

If you start with the bottom-of-the line Tradesman in crew cab, it's a 36k truck w/ 4WD and the V-6. Add the Hemi, the air suspension, a little bit nicer seats than the base vinyl, and nicer wheels/tires (still not the 33's), and you're at $40k. You're still missing all the trim (grill, fender flares, bumpers, etc.), the 8 speed tranny, the locking transfer case, U-connect, the sport hood, premium instrument cluster, heated seats/wheel, manual adjust seats, and a lot more lower-cost options. There's a cost associated with everything.

A Sport with 4wd and Hemi *starts* at 45k without adding options. Add the air suspension, hitch, spray-in bedliner, sport hood, and a couple of other things to match closer to my Rebel, it's $49k. Still missing the larger tires, custom wheels, proper transfer case, all the trim, and some lighting and such.

The Outdoorsman starts at 42k with more of the luxury features but lacks the Hemi and suspension. Add them, plus heated seats/wheel, rear camera, bedliner, etc. - $46k. Still missing the tires, wheels, locking transfer case and trim.

The Laramie Longhorn is based at 52k. Add the air suspension, rear window defroster, etc. $53k. Still don't have 33" tires, but you have leather seats and no Rebel trim.

The Limited has the ugliest grill at $52k. Want tow hooks? Add them. It's now $52.3k. Smaller tires on 20" wheels for street driving. No sport hood. No Rebel trim.

I just ran all these right off Ram's configuration tool at today's prices. In each case, I picked 4x4 crew 5'7" bed to get comparable trucks. I didn't pick Rambox, tonneau covers, mopar steps, sunroof, or any other features I don't have on mine. You can add all those in, but they're going to drive each truck model up in price accordingly. I did in each case have to add a bit to get closer to my truck. In every case, I found little if anything on the other truck that I don't already have on my Rebel.

It remains that the Rebel is right in there with the trim, tires, wheels, and look I want, with comparable features and equipment, and at similar prices. With much better looks and some better features for offroading, and it's much more appealing, at least to most of the members of this forum. Plus many of us got it with significant rebates and discounts.
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Can't argue with the logic of the pricing compared to the other RAMs.

It is just my opinion, what is being offered should be in the lower 40's. It is just how I feel about it, so that is what I am willing to pay. If that means no Rebel for me, so be it.

I have a 2014 JKURX as it stands, so other than being a truck, it isn't an upgrade to the Rebel.
What you're basically saying is that all trucks, no matter the brands, should be 25-35% less than what they're priced. And Jeeps, too, honestly. I think the whole market has gone way too high, but I doubt we'll ever see it come down substantially.
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