x2! I think the options pricing is going to make or break many buyers.
You quoted prices for the Laramie Limited not the Rebel. I don't follow your logic though regardless. Pickups are mostly bought on die hard brand favouritism and besides the Big 3 half tons are so excellent right now you'd be hard pressed to comprehensively prove one is head and shoulders above the rest...
I took it as not, Canadian Ram site has the option list minus pricing...
That's disapointing. I was hoping to get one. But it seems it might push it beyond my price range with the options I want.
Plus there's only so much difference in price, a difference that wont even come close to overpowering the power of brand loyalty or what brand(s) a person prefers and what that brand offers.
I keep checking RAM's website everyday and still nothing yet, not even small additions to the configurator, all that they have is the color selector.
Brand loyalty is huge. I think one of the only ways to pull people in from other brands is to offer something that is equal or better than the competition at an equal or lesser price.
that's basically it among other factors but those are right up there with motivations to get someone to cross over. at least its what would have me looking at the competition.
