From experience, the Tundra's technology is way behind any of it's competitors, and the interior is lackluster. The only positive feature I see for the Tundra is torque. Those things can pull anything. Well, that and resale value. A large part of my family was pushing me toward the Tundra, and I passed.
IMO, I actually think the Tundra is TOO big of a truck...yeah I said it. It's a pain in the rear to park! Hope I don't lose my man card on that one.
If you compare the features on the Tundra TRD Pro with the Rebel, you'll see you get more for your $$ with the Rebel.
I did not comment on the Raptor because it's WAY more expensive, I don't have any experience with one, and they're not currently in production.....The 2017 should be competitively priced, but who the heck wants a V6 Off Road truck?!?!