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Discussion Starter · #3 ·
I've heard that RAM may be considering a different grill for each trim level, to make them more visually identifiable... I don't know
the idea of a different grill for each trim level is great but after seeing what they did here.... i have a feeling that will not go over too well.
if they're quick to adjust for disappointment then things might look better in the long run
 

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You have to consider that about 99% of consumers still refer to RAM trucks as DODGE RAMS... they're consciously trying to alter that perception, notice how the horn logo is also MIA on the exterior... the horn logo is synonymous with dodge, not just RAM pickups...

Its a logical move, if they want consumers to refer to them as RAM then they better start reffering to their products as RAM...
 

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Discussion Starter · #9 ·
Yup.
It wasn't all that long ago that they made that change, it's going to take a lot of branding effort to get the message across but for years to come, they will always be referred to as Dodge Rams, it's not going to be easy to change that.
 
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