I think you are just letting ford fan boys get under your skin. I used to be a ford fan, and then a domestic only fan. Now I look at everything with equal opportunity. I work on a large Naval base and get complimented on my truck a lot, (mine is black as well) the guys a at the gate see hundreds of vehicles including customized trucks every day. So I think for them to say something means a lot. I couldn't see them complementing my truck if it was a ford, or a tundra. (I think Tundras are the best looking truck besides the Rebel or a customized 2500.). The grill is something different so not everyone is going to like it at first, every day I'm seeing the grill grow on more and more people. When the rebel first came out all I saw on you tube comments were how ugly the front grill, and rear ram lettering was. Now you see people driving sports wanting to put the rebel grill on there truck. I don't think the front looks cheap at all, and it definitely doesn't feel cheap.